James Morton
Independent Tech Analyst
James Morton is an independent technology analyst based in London who's spent the better part of a decade covering emerging tech — from blockchain's hype cycle to AI's current explosion. He writes about the business side of AI: market dynamics, competitive landscapes, and where the industry is actually heading versus where people think it's heading.
What sets James apart is his honesty. While most tech analysts maintain a safe, professional distance from the products they cover, James will casually admit he's spent "an unreasonable number of hours" testing AI generators for reasons that are "not entirely professional." His analysis is measured, occasionally contrarian, always data-driven — and refreshingly self-aware about the fact that he genuinely enjoys the content he's analyzing.
Articles by James Morton
Intel Arc Pro B70: $949 GPU Powers Local AI Revolution
Intel launches Arc Pro B70 GPU at $949, delivering pro AI performance for local workloads like video and image generation, challenging Nvidia dominance without cloud reliance.
Hailuo Light Studio: AI Video Relighting Revolution
Hailuo AI launches Light Studio update for its text-to-video platform, introducing advanced relighting capabilities that give creators precise Hollywood-style lighting control for enhanced video realism.
Veo NSFW: Can Google Ads AI Generate Porn?
Google launches Veo video model globally in Ads, turning static images into 10-second clips. Veo NSFW generation is strictly prevented by safeguards, steering creators to specialized uncensored AI tools.
3D Artist Files AI Training Lawsuit Against Meta, Nvidia
A 3D artist has launched an AI training lawsuit against Meta and Nvidia, claiming they used his copyrighted 3D models without permission to train AI systems. Case spotlights rising tensions in AI data practices.
Luma Uni-1: Reasoning-Powered Image Generation Breakthrough
Luma AI unveils Uni-1, integrating advanced reasoning for breakthrough image generation. Excels in SFW coherence and control but enforces strict no-NSFW policies, spotlighting creator needs for open alternatives.
Kling 3.0: 4K Cinematic Video & Motion Brush Revolution
Kling 3.0 launches with 4K video generation and Motion Brush for enhanced SFW content. Strict NSFW safeguards highlight demand for open AI video tools in adult creation.
OnlyFans Revenue: $1.4B FY2024, $666M Profit Surge
OnlyFans revenue hits $1.4B, $666M profit in FY2024. Celebrate the adult sector's powerhouse performance and rising investor interest in this essential breakdown.
Veo 3 NSFW Limits: Google's Video AI Update Explained
Google's Veo 3 NSFW update via Vertex AI free trials boosts video AI access for creators, yet strict filters curb adult content potential. Key features and honest assessment inside.
Pika 2.2 Integrates with Adobe Firefly for Seamless AI Video
Adobe integrates Pika 2.2 into Firefly, enabling powerful AI video tools in a seamless creator workflow. Delivers impressive SFW outputs while enforcing strict NSFW blocks.
Huawei 950PR AI Chip Secures ByteDance, Alibaba Orders
Huawei's 950PR AI chip has landed major orders from ByteDance and Alibaba due to its superior speed and CUDA compatibility, boosting AI inference for video and image generation in cloud services.
Google Launches Gemini 3.1 Flash Live: Real-Time Multimodal AI Revolution
Google introduces Gemini 3.1 Flash Live, a multimodal model with breakthrough real-time processing for audio, video, and images, revolutionizing workflows in AI content generation.
Seedance 2.0 Global Launch in CapCut: ByteDance AI Video Breakthrough
ByteDance launches Seedance 2.0 globally in CapCut, enabling advanced text-to-video AI with lifelike outputs. Strict prohibitions on NSFW material spotlight alternatives for creators seeking full creative freedom.